Ken Garland's First Things First

In the year of 1964, Ken Garland and twenty other designers, photographers, and students published the manifesto - First Things First.

The manifesto was a reaction of the staunch society in 1960's Britain; where there was call of return to a humanist perspective in design. It is a manifesto that lashed out against fast-paced and trivial productions of mainstream advertising. Proclaiming that these productions were time-consuming and evanescent. 

First Things First was quite quick to reach a wide audience, as the writers of the manifesto wanted to focus efforts on education and public service tasks that would prosper for the good of the British society. 

This manifesto, promotes the way advertisement companies focus on the shallow and insecure elements of humans, amongst other things. Which subliminally makes us think about all the bad things about us and wanting that need for an irrelevant change in our lives. Also, it encourages us as individuals and as a whole to think about the greater good of life. To think of our futures, our children and their futures. No one wants to be left behind and with this influential manifesto, no one ever will be.  

I really like the concept of this manifesto and the way it has been devised. It's a simple and humble layout, with that burst which grabs the attention of all those around it.